Advertising has become a vital part of marketing in today’s society. It often persuades people to purchase particular brand-name clothing or expensive items even though it is unnecessary. Not to mention, these things could easily be purchased at a more reasonable price.
Abercrombie and Fitch
One example is this particular Abercrombie and Fitch advertisement. On it a man and women are supposedly being displayed in their clothing. However, it’s interesting that only the man’s face is actually visible and the customers infer that that the other person is a woman based on her physic. In addition, the man is sitting upright looking nonchalant, while also resting his head on the woman’s feet. The woman in comparison is shown lying down facing in the opposite direction, more towards the ground, with her head unseen in the advertisement. Already the set up of the models shows a distinct different between genders. In particular it hints at the fact that men exhibit larger power dominance over women.
Also I think Abercrombie and Fitch is trying to lure customers by including another underlying message. For example, the brand attracts women’s attention by choosing a young and fit man. The people viewing this advertisement mainly see his abs and not the actual clothing. Also for men you see the woman’s midriff enticing them to consider this brand. Similarly the brand wants to encourage men that they will be able to enjoy this same type of leisure portrayed in this particular advertisement, which is a false sense of hope and the wrong message to send about what the clothing will actually do for you.
This advertisement has little to do with the clothing of the brand, but more about attracting a particular audience. Furthermore, the company wanted to make such a statement about the people, since they covered the majority of the brand title. The company believes that people will be able to distinguish which brand this is and that they have a large enough following. Either that or they want to peek other consumers’ interest and hope that it is so interesting that they will spend the time to look into the brand.
Leaving me with the question, what are companies’ main reasons for advertising?
I included a link in my previous post about men’s role in feminism, and I thought it was such an interesting perspective. When I thought about the topic of feminism, I focused on women and how they contributed to improving their own rights. After reading the article, I realized that even though feminism mainly revolves around women’s activism and how they advocate their beliefs, we tend to overlook men’s role.
Men offer support, not only in a relationship sense, but to help defend their spouse or even friend against mistreatment. They have the ability to voice their opinion just as easily. Just because they are not the same gender, does not mean they cannot relate or have a say on the situation as a whole. Often times, men know women the best since many are married to one or were raised by their mother. They can observe women on a daily basis in a more neutral environment. In addition, they add a different perspective to the situation. They notice small things that other women may overlook and every little detail makes a significant difference. Not to mention, men are more likely to listen to other men’s opinions. If men already do not believe in feminism, why would they listen to what a woman has to say?
I think the article had another good point that the environment people grew up with or live in now has a major impact on their view of feminism. Men who grew up with sisters understand they are not superior to them just because they are physically stronger. Instead men quickly realize their sister can be stronger in other ways like mental or emotional strength. Therefore, they grow more from the drive of one another’s attributes. Likewise, men who raise their daughters understand they must be more sensitive to certain situations because girls handle certain situations differently; however, that should not alter the fact that they deserve equal treatment to a son.
People have to remember women are not the only one’s fighting for their rights of equality. People have to look up and beyond the norm because people everywhere, especially men, have something to say.
In the past, men would often associate caring for the children and housework with women’s roles in society. Likewise, women had become accustomed to that stereotype, and never thought to challenge that idea until the principle of feminism emerged. Feminism is a way for women to embrace who they are and enforce the principle that they deserve to be treated equally as men.
Over the pass century, women have gained more rights like the ability to vote and the opportunity to own a business. In addition, women have proven that we can be as equally powerful as men. Women have the ability to make their own decisions and to voice their opinions more freely. Therefore, women today are not expected to be a hundred percent compliant to their husband’s commands, but instead to reach a compromise.
I believe that every woman should embrace feminism. It reminds me how I am proud to be a strong and independent woman. While there are privileges to being pampered or babied by men, I do not want them to pity me or give me certain reprieves just because of my gender. I expect to be self-sufficient and able to provide for myself. Therefore, whether women want to be heard or not, the notion that we deserve to be viewed equally and have the possibility to voice our opinions openly is incredible. In addition, this principle has motivated women to think big and set high goals and standards for themselves. There are no longer limitations or restrictions on what women are capable of achieving. All women should acknowledge the fact that men cannot suppress them and if women band together, they will make a huge impression and inevitably alter how society views us. While not everyone can fully embrace this idea, I think with time more people will grasp the concept of feminism and accept that it is a move in the right direction.
Also we have to remember that we are not alone. Men too can embrace the idea of feminism and help to advocate the idea.